Millennials will be 28 - 43 years old in 2024, and despite the significant economic changes their generation has faced, more than half of them are now homeowners. Still more Millennials are projected to follow this pattern of success this year, so it’s little wonder that sellers who are Gen Xers or Boomers want to market properties to this younger generation. 

If you have placed your home on the market with the intention of targeting buyers aged 28 - 43 only to encounter crickets instead of an avalanche of offers, you have to be wondering why Millennial buyers aren’t interested in your home. Most importantly, what can you change to draw in this key demographic?

Decide on One Slice of Millennial Buyers 

You aren’t going to be able to draw in